Fringe 09 takes on the Web for the People
Fringe 09 takes on the Web for the People
Fringe 09 moves with the times with
its new web-based programme package. It has embraced new technology to get the
programme out to the people, in the form of a comprehensive web and
mobile-based service.
By partnering with MySpace and
building on our existing relationships with mobile specialists Afid Mobile, web
experts Springload and designers Creature, Fringe 09 will offer multimedia
programme information that features film, audio and up-to-the-minute information.
The amount of information available
to the community about each show will increase dramatically over what can be
offered by a printed booklet.
The Fringe Arts Trust chairperson,
Miranda Clayton, said the decision reflected the need to work smarter with
limited resources, be sustainable, innovative and effective.
"By embracing new and
sustainable ways of communicating we can provide a far richer source of
information, from video clips, instant reviews from the public, last minute
changes and extended biographies and backgrounders, Miss Clayton said.
"It's an exciting initiative
for us and one that is right for Fringe we're a festival that loves doing it
different, and our 2009 line-up of 108 productions will be superb examples of
the artistic innovation that Fringe embodies.
"We are also very mindful of
our overarching principles of open-access. This means anyone can put on a
Fringe show, but also means that anyone can get information about Fringe even
if they don't have access to the internet or a mobile.
We'll be ensuring the Fringe
website www.fringe.co.nz is freely
available from select internet terminals across the city and we'll be providing
a free personalised programme service at the Fringe HQ to be located on
Wellington's Courtenay Place, Miss Clayton said.
The Fringe 09 programme will be
launched at a special event to be held January 15 2009, featuring preview
performances from selected Fringe 09 productions.
The New Zealand Fringe Festival 2009
commences on February 6 2009 and concludes March 1. Visit www.fringe.co.nz for more information
and further announcements about the Fringe 09 line up.